Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.
What is Brand Identity?
Brand identity is how a business presents itself to, and wants to be perceived by, its consumers. Brand identity corresponds to the intent behind the branding: the way a company chooses its name; designs its logo; uses colors, shapes and other visual elements in its products and promotions; crafts the language in its advertisements and trains employees to interact with customers — all with the goal of cultivating a certain image in consumers’ minds.
1. How to develop a strong brand identity?
Know who you are:
Who you are as a brand is made up of a few key elements:
- Your mission (what’s your “why?”)
- Your values (what beliefs drive your company?)
- Your brand personality (if your brand was a person, what kind of personality would they have?)
- Your unique positioning (how do you differentiate yourself from the competition?)
- Your brand voice (if your brand was a person, how would it communicate?)
These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.
If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.
Ask yourself:
- Why did we start this business?
- What are beliefs and values that are important to us as a company?
- What do we do better than anyone else?
- What makes us special?
- If we could describe our brand in three words, what would they be?
- What are the three words we would want our customers to use to describe us?
Once you’ve locked in who you are as a brand, it’s time to build the identity that will bring your brand to life and show who you are to the people who matter most: your customers.
2. Design: The foundation of your brand identity
Your design is what will build the brand identity of your company. Your design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.
In other words, nailing your design = nailing your brand identity = building a successful business that’s an accurate representation of who you are as a brand.
Developing your brand design
Before you start creating your design assets, you need to start from the ground up and lock in the basics of your design structure: the building blocks of your brand identity.
The building blocks you’ll want to determine before you create your design assets include:
· Typography
· Color Palette
· Form/Shape
Designing your brand identity
Once the building blocks of your design is done, it’s time to focus on your brand identity to life and translate who you are as a brand into tangible design assets you can use in your marketing. Your brand identity can be expressed in any number of elements like depending on the nature of your business, one asset or another may be more or less important.
Common elements of brand identity include:
· Logo
· Website
· Product packaging
· Business cards
· Email design
3. Create a brand style guide.
Once you’ve got your design assets, you want to make sure they’re used in the right way, which is why you’ll definitely want to create a brand style guide. This document—which outlines your design assets, when and how to use them, as well as any design do’s and don’ts for your brand—will ensure that any future design is in line with your brand identity and generates the right perception with your audience.
Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. Sri Jayalakshmi Advertising Agency excelled at this offers you this service as you wish for in different aspects said above.