Digital Marketing can be referred to the “marketing of products or services using digital channels” to reach consumers. The key objective is to promote brands through various forms of digital media.
Search Engine Optimization (SEO)
Search Engine Optimization is the process of making your website visible for both users and search engines. It is the major drive for the Online Marketing of your website. SEO is one of the first and still strongest types of digital marketing you’ll come across. Sri Jayalakshmi Advt. Agency is a premium SEO services company that has a dedicated team of SEO professionals working for On-Page and Off-Page optimization for your site. We make your company visible on search engines so that your customers can find you well!
SEO Services include:
On-Page Optimization: We provide targeted back end and front end analysis with proper keyword stuffing so that your website can get targeted audience and have easy crawling of search engine spiders on each page. On Page SEO Techniques include
- Meta tag optimization
- title tags – H1, H2, H3 analysis
- URL corrections
- Re-directions from old links
Off-Page Optimization: Off Page SEO support your website to have higher rankings in the indices of major as well as minor search engines. This is linked up with on-page optimization because off-page optimization produces improved results with effective on-page optimization. Off-Page Optimization include:
- Link Building
- Anchor text optimization
- Blog submissions
- Blog comments
- Article Submissions, etc.
Search Engine Marketing (SEM):
Not every client is the same or needs the same service. Considering all types of clients from small, medium and large businesses, we provide Search Engine Marketing services to our clients all over the world. We can understand that SEM is the effective way to grow your business in an increasingly competitive market place. With millions of businesses out there, all focusing on the same eye balls, it’s always important to make your product stand on the top online. Search Engine Marketing is the most effective way to promote your products and grow your business. It is the practice of marketing the business using paid advertisements that appear on search engine results pages. It is the greatest way to offer advertisers the opportunity to put their ads in front of motivated customers. No other medium can do this in such an effective and amazing way.
What we do for you?
- Evaluate the search demand for your product/service
- Establish priorities for your search marketing strategy
- Establish the right balance between organic and paid search
- Increase your visibility among current customers
- Measure performance and adapt your strategy accordingly
Social Media Optimization (SMO)
Social Media Optimization has become an important part of overall digital marketing services. The craze of social networking sites like Facebook, Twitter, Linked In, Pinterest, Instagram, Google Plus, etc has brought revolution in SEO industry.
Past is gone where SEO services, Internet marketing, e-mail marketing were used for website promotion. Nowadays, Social Media Optimization (SMO) has occupied a major role in promoting your products and services. In-fact, without these services, a complete website promotion campaign cannot be set.
At Sri Jayalakshmi Advt. Agency, we offer high end Social Media Optimization Services for our customers in order to reap the following benefits:
- Targeting the required audience at low cost
- Establishing the brand importance among the social network users.
- Getting the worthy web traffic to your website without investing on back link campaign.
- Publicizing websites by sharing the product news on social networks.
Communication and interaction is what matters in the social media world. Unless you communicate and associate the audience with your products, you are bound to lose valuable advantage. We understand your Social Media Marketing needs and do the best to rank up your site & business above your requirements.
Social Media Marketing (SMM)
Social Media Marketing is another boon in the internet marketing era. It is a vital part of digital marketing strategy that helps to promote your brand in a direct and positive way among your target audience.
As businesses have gone social these days, without proper social media presence it is impossible for companies to measure the engagement levels of a brand with its people. Through social networking sites, you can have straight interactions with individual followers. This personal conversation can turn followers into portable customers. For example, Facebook is a full scale social networking where we can share updates, join events and different activities with your friends or followers.
At Sri Jayalakshmi Advt. Agency, we help you in establishing your business objectives and identify your target audience. We create an engaging, shareable content and finally link up your social media marketing with all other aspects of your online presence.
As a pioneer in Social Media Marketing, we provide different social media marketing services in the following ways:
- We create a social media campaigns which highlights your business goals and at the same time ensure that these goals are realistic.
- We conduct in depth research of your competitors before starting on the social media campaign.
- We use different social media hubs like Youtube, Facebook, Google Plus, Twitter, Instagram, Pinterest, etc to promote your business online.
Pay-Per-Click Advertising (PPC)
Advertising is a great way that drive targeted traffic to your website. Instead of paying for placing your ad on the search engine, you are only charged when someone actually clicks your targeted adds. This service is provided by Google, Yahoo and Bing on their search engine result pages.
At Sri Jayalakshmi Advt. Agency, we advertise our client’s products or services with extensive pay per click management campaigns. Choosing us can have a great control over your online market and keep a track of revenue spent on day to day basis. We analyze and plan your pay per click management campaigns in an efficient way, thus attracting quality leads and increasing your conversion rate.
We focus on:
- Sponsored advertising through Google partner, Bing Ads and Yahoo Search marketing platforms.
- Banner advertising on various sites in order to create awareness and popularity.
- Comparison shopping through online shopping sites.
- Social media marketing using Facebook, LikedIn, Twitter.
Why PPC Advertising:
- It is significantly cheaper than any other advertising media.
- A single month’s mass advt. in a big newspaper or any magazine is equal to the budget for an entire year of PPC advt.
- You can target the right audience based on the keyword strength.
- You can choose your own budget and need not worry about going over each month.
- It increases traffic to your site. By showing up your website on the first page, you guarantee yourself a tremendous increase in web traffic.
E-mail Marketing is an inexpensive way of making your company reach different people in the world. It enables your company to send highly targeted content quickly, easily and at minimal cost. Looking for someone who can develop your company’s Newsletter or refine your design?
Sri Jayalakshmi Advt. Agency can put everything together from concept to print. We help you out in writing, designing and layout. Whether you need a four color, two color or one color newsletter design, we are there to help your job get done on time. We also turn your website visitors into email subscribers by sharing your valuable services to different users.
Email Marketing Services include:
- Customizable sign-up forms
- Simple list importing and exporting
- Get new subscribers from your web age
- Uploading your own template
- Share with friends through social media
- Automating emails
- Real time reporting
- Google analytics, etc.
Online Reputation Management (ORM):
Reputation could be key success to a corporate, an individual, a product or a service. It is something that has to be built and managed. It is something that cannot be done overnight. As online is the buzz word of the present day era of IT revolution, start building your positive image today through Online Reputation Management Services. Having an excellent Online Reputation in social media helps in enhancing your business.
Continuous monitoring, web tracing the content , reacting positively to the negative comments, etc can protect your company reputation all the time. Online reputation management is a boon to the online business and marketers where it avoids bringing down customer’s image by defending the negative feedback.
Sri Jayalakshmi Advt. Agency, keeping your reputation in mind is very keen and perfect about reputation management services. We also provide various cyclical stages which are designed and tailored to deliver the best of the end results pertaining online reputation and management. Our Reputation Management Services include:
- Analysis of negative & positive posts
- content creation and promotion activities
- Posting positive feedback
- Removing negative feedback
- Improving local listings
- Increase social media exposure
- Constant monitoring of online reputation, etc
Content marketing is like all the best bits of digital marketing – wrapped up into one big cuddle. Content marketing is the ultimate type of digital marketing – because it includes all the best stuff, working in harmony. It mixes great content on your website, SEO, PR and Social Media Marketing in tandem. Using all the methods together can make your business a serious & huge success.
Online Display and Video Advertising Services play an important role within your digital media marketing portfolio. Sri Jayalakshmi Advt. Agency leverages these formats with an intention to bring your target audience closer to our clients. We retain the existing customers while simultaneously expanding your customer base all over the world. Our Video Marketing Services are not “a one-size-fits-all approach”. It helps to create quality results that are demanded by our clients, with benefits that are long lasting. The benefits through these services are not only long lasting but also maintain an indefinite shelf life.
Video Advertising Services include:
Video Marketing Services:
It retains existing customers simultaneously expanding the customer base. These services allow companies to communicate their message in one deliverable on multiple levels: imagery, the spoken word and text. As video is powerful to demonstrate any instruction, it is often show up in search results. We can assist in creating script, graphics, images and other media based on digital content you provide.
Video Distribution Services:
Our video distributing services and video broadcasting process is multifaceted process that gives phenomenal results. We provide video distribution services with one goal in mind, getting our clients real tangible video marketing results. Our custom made advertising videos are marketed in different marketing channels through natural and organic method.
Video SEO Services:
Video Optimization Services or Video SEO services is the process to ensure that the advertising videos are completely optimized for the major search engines like Google, Bing, Yahoo, etc. We do the best so that these videos exceed the expectations of our client’s video marketing search results. From title, description and professional video voice over, we give the major search engines what they are looking for and gain better results.
Looking for a way to increase your business or attract advertisers to publish ads on your website? With a network of quality affiliates and advertisers, Sri Jayalakshmi Advt. Agency takes opportunity to effectively market products and services online.
Affiliate Marketing provides a new route to market online businesses and is a rising star in the marketing domain. It is purely based on results and is the only online channel that does not have to come out of your marketing budget. You have to pay on a per sale / per lead basis. It is a solid and very effective web marketing tool because the affiliate builds traffic carefully addressing the individual interests and tailoring their content to potential customers’ needs and expectations.
Sri Jayalakshmi Advt. Agency is engaged in offering professional affiliate marketing services to small, medium and large enterprises. Our Affiliate Marketing Services include:
- Affiliate industry research & consultancy.
- Network research and recommendation
- Affiliate marketing implementation and launch.
- Affiliate marketing PR, etc.
Our services are meant to enhance your profitability by increasing the number of customers. We have already catered several clients across different industries. We commit ourselves to turn your website into revenue stream. We deploy effective and result oriented solutions to our clients. Our team of affiliate marketing experts keeps a regular watch on the performance of affiliate network.
Benefits of digital marketing
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.
The benefits of digital marketing include:
- Global Reach
- Lower Cost
- Trackable & Measurable results
- Social Currency
- Improved Conversion